Website Design and Development Steps Checklist:

• Define your brand’s target audience and create buyer personas. Each buyer persona is a fictional representation of your typical customer.
• Define the solutions you provide and how it helps solve specific problems they have or how they can benefit from your products and services.
• Define how you will deliver your products and services to them.
• Decide what type of pages you will need in order to present your products, services, special offers, subscriptions, etc.
• Will you need a database? Will it need to be customized?
• Decide if you want to add special landing pages for your email, social and PPC campaigns.
• Decide if you will add a blog so you can use content marketing to bring in more traffic.
• Decide if there will be other things you want to add; live chat, forums, etc.
• Choose a website development platform that is best for delivering the type of products, services, and content you will be providing.
• Create an easy way to navigate to to other related pages from every page in your website.
• Decide how you want customers to contact you and make sure that’s easy to do.
• Create interesting content with compelling calls-to-action within the text to get your visitors to the solution that is best for them.
• Focus your content on the customer and tell them how you can help them. You can write about your company on the about us page.

That is just a generic outline for creating your own website design and development steps checklist. Some of the items on that list may not apply to you. But it is a good checklist to use during the planning phase.

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