Common, Trust-hindering, Sales and Web Content Mistakes to Avoid.
1 Trying Too Hard
If it’s not truthful or natural you are doing it wrong. Some sales messaging give the impression that they are “screaming” at the client to buy, the need to do it quick, and throwing out “somewhat” relevant facts and statistics – without really understanding what they mean to the potential customer.
For the vast majority of people, this (lack of) style will likely turn many more potential customers off than actually generate new one. There is no need for these marketing and web content mistakes.
2. Not Acknowledging Known Issues & Objections
If there’s a glaring gap and/or objection in your product, address it upfront. Don’t pretend it’s not there.
Customers will probably read about it online, at conferences, forums, or the worst case is experience it in your product. Address the issues and objections and make it seem like less of an issue by comparing it to the benefits. Not addressing a concern up front is one of the most prevalent web content mistakes we see.
3. Use a Professional Designer
Does ugly sales and marketing content out-pull well-designed web pages? Oddly enough -for a single-time sale, the answer is often yes. This is an internet marketing trick, don’t get tricked.
But in the long run, if you want to get people to trust your brand, your products, and partnership – the quality of your content should be a priority. The fact is that bad-looking sales, marketing content, and websites will hurt you rather than help you.
4. Making a Claim You Can’t Prove
Don’t claim that you can offer, build, or support a client if you can’t. Never make a claim that’s bigger than what you can prove. Be honest and focus on what you do well. A smaller truth, that’s less impressive will generate many more positive conversions than if you made a huge claim that you can’t deliver.
Of course, you should still use powerful marketing and sales language and write great copy, but at the core you always need to be clear and honest about what you can offer and who you can support.
5. Not Paying Attention to Brand
Your brand affects your traffic and your conversions. It’s an often-overlooked element by many marketers.
Don’t underestimate how much people might know about you before they land on your website. There’s a good chance they’ll know about the quality of your product, your brand’s reputation, and what other customers have experienced – all before they land on your site. You can bet that’ll influence their decisions.
Pay attention to your brand, avoid web content mistakes, release top-notch products and provide first class service. It might not seem like it’ll pay off in the short term, but in the long run it’ll make all the difference.
These are five of the most common trust-hindering mistakes to avoid. Avoid these mistakes, diligently build trust and your clients and partners will reward you.