Here is a perfect example of the power of a strong brand.
As a Domain & Brand Investor this is one of those stories that always catch your attention. We have been investing is BlockChain Brands (Buyna.me Folio here) but didn't think this far "out of the box" about potential end-users.
This is pretty interesting when you factor in that many dont fully appreciate the value BlockChain is bringing - it is barely known to the masses. BlockChain brands are only going to explode over the next few years. Knowing how smart and slick marketers are, can only imagine how many products will become "BlockChain"? BC Biscuits, BC POP, haha?
Check out the article (below) about the power of a strong brand:
Long Island Iced Tea shares went gangbusters after changing its name to Long Blockchain
Want to increase company value on the open market? Just change your name to something blockchain. At least, that worked for the Long Island Iced Tea Corp after changing its name to Long Blockchain Corp. In what is the most 2017 thing ever, company shares soar…