Stop talking about yourself, your product, & your company; the best brand engagement starts with simply asking “the right questions”.
Your customers, readers, participants want to be asked questions about what is important to them, not only on a professional level, but on a personal level. The friction sales people perceive may be based how they “engage” customers?
No one wants to have to sit through 20 minutes of scripted I am good at / the product is this or that information dumps.
Customers need to be heard & feel like they were heard. You want to be sure you are always asking open ended questions, that are relevant to that specific customer. These are questions that require a response other than just a yes or no & allow the customer to speak, fell heard, + you will develop trust as a partner & team asset.
Developing & always asking open ended questions is step 1, a huge one, but all effort is lost if you do not: “Listen” – or be perceived as not listening, leaving the customer feeling like they don’t have a voice.
The best brand engagement experience requires that the customer knows, for a fact, that you are listening to them. A great way, to not only offer tremendous value to the relationship, but to make this skill a habit is by: Repeating back & confirming mutual understanding of main points.