Consistent Efforts Payoff & is Key to Successful Branding So far in this series we have discussed: make a business branding plan, take action, stay focused and stick to your plan, and finally, avoid distractions. And, if those are the only keys you follow, you will see some results, they are all successful branding … [Read more...]
Brand Engagement is the Key to Success
If there is 1 overall concept that leads to successful brand engagement, impact & marketing... Define your plan, don't lose focus, Planning is Key, Work Your Plan! NOTE. This is very important & something to keep in mind. The majority of branding, marketing, & advertising failures can likely be traced back to … [Read more...]
The Best Brand Engagement Starts With Open Ended Questions
Stop talking about yourself, your product, & your company; the best brand engagement starts with simply asking "the right questions". Your customers, readers, participants want to be asked questions about what is important to them, not only on a professional level, but on a personal level. The friction sales people … [Read more...]
Preparing for a Media Event, Podcast , or Interview
Preparing for an Interview, Podcast, TV, etc. Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. You are showing success in preparing for a media event, and this is great for your brand. Now is the … [Read more...]
