How Professional Brand Building & Marketing Agencies do it. Vision, Plan, Create, Design, & Deliver Unmistakable Business Branding & Messaging? Don't get tricked into a sense of "they will all like it, because I do". It may initially seem easy to come up with a concept & brand message that creates that … [Read more...]
Brand Engagement is the Key to Success
If there is 1 overall concept that leads to successful brand engagement, impact & marketing... Define your plan, don't lose focus, Planning is Key, Work Your Plan! NOTE. This is very important & something to keep in mind. The majority of branding, marketing, & advertising failures can likely be traced back to … [Read more...]
The Essentials of Startup Branding Strategy
You need a written Startup Branding Strategy & Business Plan. Call it a path, direction, business plan, or whatever works for you. The key is that you startup branding strategy plan has to be formal and structured in a way that allows for easy ID of business gaps and needs. Where do you start if you haven't defined … [Read more...]
Personal Brand or Company Brand or Both? Control Your Personal Brand
Get out of the personal brand or company brand mindset and make sure your own online image & identity is controlled by you. Check out the article (link below), by the team at Mashable, about why your personal brand is so important - especially to your career. As part of our brand consulting practice we talk to … [Read more...]
