Develop a deep understanding of buyer mindset & apply sales techniques that; use sales psychology to uncover the true needs of the customer. learning, growing, and acquiring new client engagement skills, branding/brand reputation, & sales … [Read more...]
Your Branding Action Plan, How to Stay On Task.
Plan & Execute Establishing your branding action plan is a huge & critical step, but keeping your plan in motion (on plan & on task) is now the priority. One the most difficult things to overcome when first, well always, involved in Branding, Brand … [Read more...]
Brand Marketing Outsource, Freelance, & Support. Prepare Don’t React.
Everything is on track, as planned, & suddenly realize that you need help & need it quick: Brand Marketing Outsource Planning, should not be overlooked. Initially you will manage, if you're staying focused and avoiding the distraction, you'll be surprised at just … [Read more...]
Successful Branding Tips, What is the most important?
Looking at the top successful branding tips Consistent brand engagement efforts payoff & is likely the most important, of them all. So far in this series we have discussed: make a business branding plan, take action, stay focused and stick to your plan, and finally, … [Read more...]
The Essentials of Startup Branding Strategy
You need a written Startup Branding Strategy & Business Plan. Call it a path, direction, business plan, or whatever works for you. The key is that you startup branding strategy plan has to be formal and structured in a way that allows for easy ID of business gaps and … [Read more...]
How to be a Great Sales Copywriter.
They say "Content is King", because it is. Writing Amazing, Engaging, & (most important) Quality Content Takes Skill, What Makes A Great Sales Copywriter? Writing Sales Copy, Marketing Materials, & Emails that Engage: The key to outstanding client engagement … [Read more...]
Brand Consulting & Company Name Ideas: How to choose a Domain Name & Brand
Be creative with your company name ideas, but always keep the customer experience in mind how to choose a domain name that will maximize your engagement, effectiveness & trust. Catchy business names are great, just make sure your intended audience would agree when … [Read more...]
Preparing for a Media Event, Podcast , or Interview
Preparing for a Media Event Preparing for an Interview, Podcast, TV, etc. Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. You are showing … [Read more...]
Press Release Format, Instructions and Tips
It is no easy task getting the message, topic, goal, and terminology ready - but that is all just prep work for finalizing your press release format. Once we have the basics covered, we have completed our brainstorming (here if you missed) it's time to structure our press … [Read more...]
Email Engagement: Starts In The Subject Line
Personalization + Urgency + Excitement + Information + Curiosity = Email Engagement Success If you are able to combine at least 2 or all 5 of the above elements in almost all of your messages, you will definitely get great results from your email engagement campaigns. The … [Read more...]
