Topics covered in communication skills for leaders courses. What to look for in: training programs, coaching classes, etc. all share some very important tips for managers. It can be a challenge, choosing the right communication skills for leaders … [Read more...]
Brandable Domain Name “Lingo to Know”: Generic top-level Domains
Why Generic Top Level Domains (GLTDs) are important. A review in terms of Search Ranking, SEO, & Target Market Engagement / Reach. To expand the level of detail & info currently available in our Domain Name Dictionary. Let's expand this project & dig into … [Read more...]
Your Branding Action Plan, How to Stay On Task.
Plan & Execute the Branding Action Plan Establishing your branding action plan is a critical step. Keeping your plan in motion (on plan & on task) is now the priority. One the most difficult things to overcome when first, well always, involved in … [Read more...]
Successful Branding Tips, What is the most important?
Overview of top successful branding tips. So far in this series we have discussed: make a business branding plan, take action, stay focused and stick to your plan, finally, avoid distractions. If those key points are understood and followed, you … [Read more...]
The Essentials of Startup Branding Strategy
A written Startup Branding Strategy & Business Plan. Call it a path, direction, business plan, or whatever works for you. A successful startup branding strategy plan, set up to allow for easy ID of business gaps and needs. Where do you start if you haven't defined … [Read more...]
How to be a Great Sales Copywriter.
They say "Content is King", for the Sales Copywriter. Product Sales Docs., Marketing Materials, & Emails that Engage: The key, as a Sales Copywriter, is to outstanding client engagement is to understand what your customer’s pain, issue, or problem is. Why are they in … [Read more...]
Brand Consulting & Company Name Ideas: How to choose a Domain Name & Brand
Be creative with your company name ideas, but always keep the customer experience in mind how to choose a domain name that will maximize your engagement, effectiveness & trust. Catchy business names are great, just make sure your intended audience would agree when … [Read more...]
Preparing for a Media Event, Podcast , or Interview
Preparing for a Media Event Preparing for an Interview, Podcast, TV, etc. Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. You are showing … [Read more...]
Press Release Format, Instructions and Tips
It is no easy task getting the message, topic, goal, and terminology ready - but that is all just prep work for finalizing your press release format. Once we have the basics covered, we have completed our brainstorming (here if you missed) it's time to structure our press … [Read more...]
Email Engagement Starts In The Subject Line
The Successful Email Engagement formula includes: Personalization Urgency Excitement Information Curiosity Combine at least 2 or all 5 of the above elements in almost all of your messages, & you will get results from your email engagement … [Read more...]
