It All Starts With an Idea & Your Personal Branding Action Plan Successful Brands start with an engagement plan (+founder's personal branding action plan), providing obvious direction, & actionable brand development items. This is part 2 in a 7 series brand discussion: See Part 1 , Essentials of Startup Branding … [Read more...]
The Essentials of Startup Branding Strategy
You need a written Startup Branding Strategy & Business Plan. Call it a path, direction, business plan, or whatever works for you. The key is that you startup branding strategy plan has to be formal and structured in a way that allows for easy ID of business gaps and needs. Where do you start if you haven't defined … [Read more...]
The Best Brand Engagement Starts With Open Ended Questions
Stop talking about yourself, your product, & your company; the best brand engagement starts with simply asking "the right questions". Your customers, readers, participants want to be asked questions about what is important to them, not only on a professional level, but on a personal level. The friction sales people … [Read more...]
Brand Consulting & Company Name Ideas: How to choose a Domain Name & Brand
Be creative with your company name ideas, but always keep the customer experience in mind how to choose a domain name that will maximize your engagement, effectiveness & trust. Catchy business names are great, just make sure your intended audience would agree when deciding how to choose a domain name. Stand out … [Read more...]
