New Branding Strategy & SEO Common Questions & Explanations:
Here is a great wrap up of some of the most common questions, from the perspective of an expert, received from clients looking to plan and launch new branding strategy and SEO campaigns. (full post here)
What Is SEO?
SEO, which stands are Search Engine Optimization, is the process of optimizing a website to appear higher in search engines.
What Is Technical SEO?
Technical SEO is an aspect of SEO & new branding strategy that involves optimizing the technical elements of a website for search engine spiders to better crawl and index your website
- What's the Difference Between Black Hat SEO & White Hat SEO?
- White hat SEO is the process of strictly adhering to the Google Webmaster Guidelines to optimize a website. https://support.google.com/webmasters/answer/35769?hl=en
- Black hat SEO is the process of using tactics advised against in the Google Webmaster Guidelines (e.g., buying backlinks) to optimize a website.
How To Build Links?
There are many new branding strategy and link guides on the forum that cover this topic. Here are a couple of them:
What Are Web 2.0s?
Web 2.0s are sites that allow users to publish content (e.g., Tumblr, Weebly, WordPress.com, etc). People use these sites to post articles before linking back to their main websites.
What Is DA, PA, TF, CF, Etc?
These can all be summarized as "3rd party metrics". That is to say, they're metrics that try to gauge a site's "value" (usually for back-linking purposes), but they aren't affiliate with Google.
- The following links should answer any remaining questions you have about these metrics.
Are Meta Tags Still Used?
Yes! Meta tags such as the meta description, no-follow, and no-index tags are still used.
- For more information on meta tags, visit this link: https://support.google.com/webmasters/answer/79812?hl=en
What Is On-Page SEO?
On-page SEO refers to the process of optimizing the elements of your website. At a basic level, this means targeting a keyword, adding outbound links, using H tags, creating an internal link structure, etc.
What Is Off-Page SEO?
Off-page SEO is the process of optimizing the "off-page" parts of SEO, such as by building backlinks or in the case of local SEO, building citations.
What Is Schema Markup?
Schema Markup are tags you can add to your HTML code.
- More information can be found here: https://moz.com/learn/seo/schema-structured-data
What Does It Mean To Be Deindexed?
When your site gets deindexed, it no longer appears in the search engine you were previously ranking in.
What Are Dancing Rankings?
You'll see some members refer to their rankings as "dancing", meaning they're fluctuating between positions and even pages in the search engine results pages. You'll most often hear about dancing rankings after a Google algorithm update or a when a site is new. However, if you'd like to know more about it, read this article: https://moz.com/blog/ranking-fluctuations
What Is Local SEO?
Local SEO is a sub-category of SEO used by local businesses. The most notable difference between SEO and local SEO is the use of citations, which are name, address, and phone number listings in local business directories. These citations help local business rank higher in the search results for their region.
When Should I Start Doing SEO?
Ideally, as soon as you can. It's easier to do it when your site is still small rather than when your site has already become established.
What Are No-Follow Links?
No-follow links are links that have been appended with a "no-follow" meta tag. These links do not benefit your rankings in Google, although this doesn't mean they're worthless. Some people use them to diversify their backlink profiles and, in some case, solely for the traffic they might receive on the site their link is placed on.
What Are Do-Follow Links?
Do-follow links are links are just links that haven't been appended by a no-follow tag. These links transfer ranking power or "link juice" as some people refer to it.
What Is A PBN?
PBN stands for private blog network. A PBN, put simply, is a group of websites owned by an individual who uses them to build. Individuals who manage PBNs generally go to great lengths to make sure to cover up any footprints they might leave that suggests the sites are managed by them.