Post Media Event Follow Up
Post Media Event Follow Up: The Interview Checklist:
You’re done with the interview and exhale a sigh of relief. It went well and now you can relax, right? We’ll you can relax for a few minutes and then there are steps that you’ll want to take as part of your post media event follow up. These steps will ensure your brand professional image is secured and conveyed. This handy checklist will help guide you so you can make the most of this opportunity.
Follow Up the Interview with a Thank You, that should be #1 on your follow up priorities. Connect with your interviewer via an email thank you note. You can send a written one as well, however email will get to them and help keep communication open. Your post media event follow up thank you should include:
- A thank you, obviously!
- A quick summary of two or three points you want to make sure are covered in the story.
- Any information that you feel you left out of the interview or want to clarify.
- Links to your media page
- Any information, downloads, or photos that you promised to send.
- Any questions that you have.
- Your contact information.
Follow Up the Story with a thank you. After the story is published, call or send a written thank you to the reporter or journalist. They don’t get a lot of thank you’s and this is a nice way to continue building on your relationship.
- It’s also a great time to make sure you have their most up to date contact information including social media pages.
- Connect on social media if you haven’t already.
- Offer assistance any time they have a question. Make yourself available and invaluable. It increases your chances that they’ll cover your company again. And it helps you build a favorable reputation with the media.
Share the Coverage. Once your story is published, share it with everyone. You’ll get more mileage from the story. You can even start sharing the idea of the story or the interview on social media. For example, “Have an interview for WXYZ TV today. We’re talking about our new product. Wish me luck!” can be shared on Facebook with your followers. It builds interest in the story even before it’s published.
And of course, share the published story with your blog readers, with your email list, and on social media. Being quoted by the media gives credibility to you and your business.
- Moving Forward. Your media outreach and relationship building doesn’t stop once the story is published. Keep in touch with the journalist.
- Send them an email with any information you think they may find useful.
- Engage on social media.
- Promote their stories on your blog and in social media (when it’s relevant and valuable to your audience).
- Pitch them your press releases or story ideas first. Give them the first opportunity to cover your information.
Finally, take notes on what went well during this interview process and what you would like to do differently next time. Keep your thank you notes and communications. They can serve as templates and a guide the next time you’re covered in the media and interviewed.