I call these tips, storytelling hacks because these storytelling hacks fast and easy ways to ensure you are hitting the hot buttons and fulfilling your goals by creating an irresistible story that will resonate with your audience. Tip 1: Listen to your Audience Once you’ve kicked off your storytelling campaign, … [Read more...]
Marketing Stories, how to Inspire & Motivate
Marketing Stories must carry a level of inspiration and motivation and there’s no easier way to do that than by making it personal. Marketing Stories are how you explain why your brand was created, what motivated you to create a company in your market and what your personal goals and missions are. Of course, you want … [Read more...]
Campaign Stories for Success
Campaign stories have 3 main parts: The beginning, the middle and of course, the end are Campaign Stories key structures. When using storytelling to further your outreach, your story needs to cover all the bases, which means you’ll begin by: Step 1: Setting the Stage In the first part of your storytelling campaign, … [Read more...]
The Art of Storytelling Marketing
Storytelling Marketing and content marketing go hand-in-hand. Content marketing is when you figure out ways to utilize and repurpose content so that it is seen by a larger audience. With storytelling, you can design a highly-engaged marketing campaign that carries a strong focus. You’ll use storytelling to give people … [Read more...]
