Branding, Emotion, & Color Psychology
Before you dig into DIY logo design, try a “free” logo & brand color palette generator – Read these Tips!
Knowing a little bit about color psychology is very important as color brings significance, emotion, & decision. Colors can intentionally or unintentionally evoke emotion in your audience…make sure you are provoking your audience the “right way”.
- To dig a big deeper check out our article: A Quick Introduction to Color Theory next.
What do color choices actually mean to your Brand?
Use design & color to set the right tone & feeling, & control your first impression.
- Remember – it’s not just your logo to consider. Consider all marketing materials & communications (on and offline).
Plan, design & think about your business as a whole & everywhere you want to been seen, as part of you brand color palette generator/vison process.
A good way is to start by compiling a list of feelings, emotions, & even biases that you want your audience to experience as a potential & continued customer.
Choose a brand color palette generator ( try our color + SEO tools) & get a feel for the colors you like & make sure you apply it to your business & marketing designs:
- your headers, website, appearance in searches, & anywhere your customers should come in contact with you, your company, & searches for your services.
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Try the digital version of your childhood color wheel:
You can always pick up and “old school” color wheel or try our free brand color palette generator.
- + RGB/HEX converter, + 50 more free SEO tools @AiSERP.com (just search color picker on top or scroll to the bottom of AiSERP to find it).