How to choose a Domain Name that Drives Marketing Efforts, ROI, & Supports Your Business Goals.
Great, straight forward, beginners overview: Why choosing a Domain Name (the Right Domain Name) matters & the effect it has on your business.
Choice of Domain Name may be a Brand’s most important investment decision:
Learn how to choose a domain name that will; jump start brand recognition , establish instant brand authority, as well as drive targeted visitor traffic.
The right domain, playing a leading role in marketing efforts can directly impact your success. We all know the vast majority of small business don’t make it long term, ensuring your resources are focus and exhausted on selling and developing your products/service – not on marking, ads, & PPC experiences.
Look a the initial, & recognizable, effects a premium domain name brings:
- TRUST – Provides instant credibility & authority with customers, investors, suppliers as well as partners.
- CONTROL – Social media is powerful but you have no control or say over your future, your account can even be closed at anytime as you don’t own it, but your website can not!
- COST – Great domain names drive traffic, lift organic search rankings, as well as increasing click through rate, resulting is far more effective marketing campaigns at a lower cost.
- RECOGNITION -Establish presence & position as the space leader.
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#1 Avoidable & Expensive Domain Purchase Mistake.
- Often overlooked, but critical, pre-purchase review that must be done. Include: 1. detailed background & history check on the name, 2. ensure it’s not blacklisted, 3. index status, & 4. Trademark protected. Any of the previous may destroy the value of the name and the cost to repair the damage may be too much. Use our SEO suite to run a Free blacklist check (+50 SEO tools) @AiSERP.com.
Struggling with the valuation, cost, maybe even getting “sticker shock” as you begin your search?
- This branding & how to choose a domain name document/website/fact sheet + real case reviews is designed for you, the buyer, & will help you prepare to position & negotiate for yours. Domain Buyer Guide, published by Mike Cyger/ DNAcademy: How Much Is a Domain Name Worth.com
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