Four Dimensions of Employee Engagement
Search Engine Optimization
Four Dimensions of Employee Engagement: SEO
Internet stats say that there are well over 3.3 billion internet users. That massive number, without context, may lead to hasty decisions – be careful – dont get caught thinking about “what if I could only get a ten thousandth of one percent” type scenarios. Those scenarios rarely turn out as you had hoped as you need more relevant and actionable information.
To provide a bit more detail (and as online marketers will tell you), to be effective you need to have some insight into that small population segment; their interests, values, and most importantly where to find them in order to know where to reach them.
An excellent place to start is to use a tool such as Google AdWords to find what keywords your prospects are searching for. You dig deeper into what is interesting to your prospects by studying the top ranked sites that use those popular keywords.