The Basics and Essentials of Your First Media Kit
A media kit is a page on your website where you include all the information that a media representative may want to know about your brand and company. They use it to research information for their story and press release coverage. They also use the information and resources in your first media kit to help them decide if they’re going to cover your press release. So, the kit you put together can have big implications.
Here, in a nutshell, is what your first media kit might include:
- Company Information – This document or collection of documents can describe your company’s history and the core infrastructure including a company profile. You might also include profiles of the top executives or bio sheets on chief officers, management, and ownership.
- Visuals – Include print ready logos, photos, and bio sheets for company representatives. You might also include photos of your products.
- Fact Sheet – This is usually a one-page, bulleted list of the most important information about your organization including statistics, achievements, and a timeline of important historical dates.
- Product/Service Information – What do you sell? Who buys your products or services?
- Media Coverage – Include any media coverage that your company has received. This includes awards and recognitions as well. You can link to the coverage.
- Video – Include links to videos that you want to share with media reps.
- White Papers or Publications – Include links to well-received white papers, case studies, or books.
- Putting together a solid media kit can take a little time. However, once you have a presentable package, keeping it updated is relatively simple.
- Keep everything up to date and make sure your media page is currant – it may no longer be the “first media kit” you present.
Template: First Media Kit, bullet list template
Header:
- Your Logo
- Photo of You (Speaker/Representative)
- Brief Paragraph About You and/or Your Company
Company Facts and Statistics
- Facebook Followers
- Monthly Page Views
- Unique Visitors
- Other Stats
- Other Stats
About the Company
- Mission/Vision
- History: Founding Date, Founders
- Company Leaders
- Names + Photos
- Products/Services Description
Media Coverage
- Link
- Link
- Link
- Video Link
- Video Link
- White Paper/Download Link
- Download Link
- Endorsement/Testimonial
- Awards/Recognitions
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