Brand Consulting & Market Disruption
There is nothing more exciting in the Brand Consulting space: Disruptive Fintech entering New Markets.
Changing Gears from brand consulting & going back to my roots in Health, Wellness, & Employee Benefits - this article caught my eye & got me thinking about TPAs.
Third Party Administrators, we are always looking for new & innovative products, this may be something to keep an eye on. Even if you are thinking "Title loan" not sure that is for me - maybe. But, when new products shake up a segment - new applications, competitors, and complementing products follow quickly. That is a great tip for keeping ahead of your competition, follow & be aware of related markets, you might be the next innovator & open new products to your employers - your competitor's as well! HAHA.
TPA what?
For those unaware, the magic that happens behind the scenes because of your TPA (Third Party Administrator): from payroll deductions, to payment of premiums, processing claims, support - everything that makes Employee Benefits good. And...FYI, most of the things that make you "mad" about the same benefits are far out of the control of your TPA. The rules are set by the Gov., the rules are very strict, & the penalties for not following the regulations are severe. There really isn't any leeway possible.
Brand Consulting consideration: Power, Insurance, Legal, & Legacy
In Brand Consulting it's our job (our success depends on it) to keep on-top of market event, trends, and disruptions.
It's important to note, for those in domain sales, opportunities to be part of & support industry changing innovation should note be taken lightly. Help the innovators define the vision and brand, you are then part of the new market - a leader of it in fact.
Below is a link to the article, published by Forbes.
Title insurance has long been the domain of a few, but fintechs are aiming to disrupt the market, speeding up the time it takes to conduct title searches and slashing costs along the way.
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