Concepts, formulas, and time commitment requirements: Help make sense of domain name value
The value and skills a digital media broker offers are some of the most difficult master, explain, and quantify. It is no surprise there is market & price confusion.
What makes a domain name value expert anyway?
Our clients found it challenging to manage forecasting, budget and strategy with no clear understanding of what the final cost of the brand's domain may be. We agreed. Our commitment is to deliver: clearly defined, data driven, fully documented domain name value model.
The keys to a good brand partner:
Change happens fast and interests even faster. If you are getting your updates from someone else or asking to have something looked into... you might not have the best partner or one able to offer reliable domain name values. Trends, worldwide interests, and news changes everything in a moment. You must find a broker partner you trust to anticipate these cycles and secure a portfolio of properties, at the time the entry cost can be minimized. Research. sourcing, securing, a selection of premium names
It is our job to anticipate these cycles and secure the digital property our clients need to grow their business.
Why is your Digital Media Broker so Important? Could you imagine the chaos if domain end users had sift through the millions of names, at registries all over the world, identify, research, id domain name value. and secure quality names. Imagine if every end user had to compete with the spam bots and millions of ideas that never go live – which result in amazing domains locked away on auto renew. Watching premium properties with real domain name value to sit wasted.
Until a skilled broker researches the name - tracking down the owner, who retired 10 years earlier, and supersize them with an offer that is fair and equal to the value of their property.
This is exactly what we did for a client recently. An acquisition we made on behalf of our client (reference available). Through the use of our consulting team research & negation skills and our data driven domain valuation model, we completed this acquisition in less that 30 days - at a fair and data driven cost. A transaction that was over $18K below the cost the previous broker quoted and required a retainer to secure - we were hired several moths later and help close this priority almost immediately.
It is important to note in this transaction - the log jam preventing engagement with the previous owner was immediate broken, once our team steeped in. and the sale price was agreed to and placed in Escrow in less than a business day. Getting them on the phone was the hard part. And, those secretes we usually keep to our selves.
We help place our customers in the most prime digital real-estate possible, in addition to protecting our clients throughout acquisition or sale by ensuring they have data and a data driven valuation to support negotiations. We basically provide the support a commercial property real estate broker would provide on your brick and mortar. They help with title checks and we help with Trademark checks.
Domain valuation is something we have spent the most time on understanding. Taking the “variables” that cannot be easily defined in equation terms. That has been solved for in our valuation model, simply part of our equation.
We employ a comprehensive equation, variable, and data driven valuation model. Our process is well-documented and transparent, and always support by detailed (data driven) reports. Provided exclusively and as part of our Band and Domain Name Consulting Services.
Valuation of the Domain & Digital property is the most important aspect of domain investing and end user purchasing. We have an exclusive, documented and data driven process that finally takes the guesswork out and helps to define real world and "perceived" value factors that contribute the domain's true value, outlined in our model.
What are other factors investors should look at? What else makes a Domain Valuable and why? What additional research can be done to ensure the “Threat Potential” to a property is minimized?
We think it is reasonable for a buyer to expect a professional domain broker to do a minimum “background check” and buyer protection research. (the level to which must be on scale with the value of the property).
Check things like: Is the URL banned? Any obvious, and easy to identify “known issues” with the domain name? *Going to reference real estate again, it makes sense. If a real estate broker (+owner! where I am) know of a problem and do not disclose it – it’s an issue. They are held accountable by the State as should be.
Adopting this model as a standard practice makes sense for our customers and think should be the norm across the industry.
Make sure buyers are protected, that makes you a valuable partner not just someone they bought a name from.
Value add services that will save your customers thousands once they get ready to develop:
Take care of a comprehensive backlink portfolio for them ahead of time, help clean up the poor and leverage the quality (applies to previously “live” sites). Possibly a keyword and competition to help focus their efforts and expenses.
Check out our SEO Audit, you can try it free. That will give you an incredible amount of actionable information – you can use to improve your own site today.
And, that is just a high-level sample of the level of detail and support we can provide in all phases of your project. From Brand Development, to Logo and Web Design, to Marketing and launch (fully SEOed and SMOed [Social Media Optimization – we hold a Certification in SMO]).
Reach out to us for help with any of our brands or any digital media that you wish to research and acquire. We can with valuations & negation support, immediately - we can step in and represent or provide you silent support.