Domain Business Plan Instructions:
- Replace everything in square brackets with your own unique data. Example:Replace [youremailaddress.com] with Your real Email, do not include the square brackets.
- Once you have filled in the questions, delete the actual questions and instructions, and keep your data.
- Once you have filled in the questions, delete this page to reset page numbers.
- You can put your Mission Statement on a separate page… or fit it where you think it is most appropriate (within the first four pages)
- Add or delete sections not relevant to your Business Plan purpose
- The bigger your business, the more detailed and complete your descriptions and charts should be especially if you are seeking financial backing
- If you are applying for assistance from a government or commerce-funded program, be sure to address their specific requests
- If you are provided personal information about key management team members, include a headshot and/or CV listing their accomplishments and accreditations
- Include as many surveys, charts, graphs, and external data as you can to support your statements
Business Plan Template:
Business Plan Template (Open Tab for Full Business Plan)
Your Company Name
[Plan Type e.g. Feasibility Study]
[Logo Image Placed Here]
[Name of Organization Plan is being presented to]
Table of Contents When you have finished customizing this template with your business plan data, return here, delete these instructions, and create your TOC MS Word; either automatically or manually.
- If you don’t know how to create a fluid TOC, you can find a “quick reference card” at Microsoft Office Help.
- For a more detailed video course (broken down into short video sections), go to the Microsoft Office TOC Overview.
- If using a paragraph, center in middle of page, along with “Mission Statement” headline.
If using a single-line slogan or tagline, consider deleting this page and including it prominently elsewhere: E.G. your Cover Page or underneath your Company Profile, if space allows. Company Profile Company Name Address Website URL: Contact email: Phone number(s): [Company Name] is a [new/existing] business serving the [industry category/niche] market. It operates out of [your location]. It is [a physical] [an online] business. Its legal form is [Sole Proprietorship/Incorporated/a Limited Liability Corporation/other]. Give details re:
- Management structure
- Number of employees
- Target market and USP (unique selling position)
- Expertise level
- Scope of work
- Hours of operation
Duties and responsibilities of management/key staff/consultants What your company does My Market Customer Profile Describe your ideal target customer including:
- Age, marital status, income, number of children, education level, ethnicity
- State whether or not their numbers are growing or declining
- Trends affecting your customer demographic
- What they spend on products/services similar to yours Who do they purchase these products or services from?
- Where and how do they buy them?
Competition [Profile up to three main competitors. You can include mind maps, charts, or other graphic representations]
- Market segments they serve
- Give a rough estimate of their sales
- Approximately how long have they been in business?
- Paint a word picture: Sketch out their strengths and weaknesses State whether or not they are growing
- What is their market share?
- Where will you fit in?
- How will you overcome any competitive disadvantages?
Market Size and Market Share
- Estimated size ($) of your target market. Project your share as realistically as possible
- Market Size = Number of Customers x Expenditure Per Customer
Detail what proportion of target market you expect to capture. Explain how you will:
- Increase the size of the market
- Take market share away from existing competitors
*Include printouts of any surveys or data you feel supports your position
My Marketing Plan
Product and Services
- Describe your product or service mix and depth of service.
- Explain its unique advantage over competitors, and which customer needs it is addressing
- Explain how you envision your product/service mix changing over time
- Detail where consumer demand for your products or services is at (increasing, declining, stable)
- Project where demand will be over the next 2-5 years
Location, Place or Distribution/Delivery
- Where are your target customers located?
- Where will you locate your business and why?
- How large is your place of business?
- What are your costs (initial, monthly, and/or one-time: G. Purchase of building, rent, taxes, maintenance, utilities? renovation)
- State whether or not you will need parking or public access (include photograph of building exterior, if desired)
- If customers or clients will visit you, describe your building interior
- List any equipment or furniture you will need
- Include a plan-o-gram, if customers or clients will visit your physical premise
- Detail how you plan to display your merchandise, if relevant
- If you will be distributing products via any other means than their visiting the store, detail how (e.g. shipping by UPS, Postal Service)
- What you are planning to charge for your products or services
- How did you arrive at your pricing structure and strategy?
- How much markup/profit margin are you allowing
- How do your prices or profit margins compare to your competitors/industry averages?
- Summarize your pricing strategy
Manufacturing Process (if applicable) Describe how your products will be manufactured, including details about:
- Design and development
- Plant used
- Equipment needed/already owned
- Levels of inventory maintained (parts, supplies, finished product units)
- Lead time in manufacturing process
- Production costs (variable, fixed)
- Quality control
*Include a manufacturing flow chart illustrating your process from A to Z, if desired.
[1-5 year] Financial Projections
Start-up Costs Your start-up costs comprise one-time cash amounts outlaid for set up before business is ready to open. This should include:
- Business licenses
- Business fees
- Capital equipment (any equipment over $200.00: G. Computer system; refrigerator)
- Inventory (first batch of manufactured physical items that you will open with)
- Supplies and materials
- Any other miscellaneous startup costs
Sales Forecast Provide a summary of the people or organizations most likely to purchase your product(s) or services.
- Particularly address the most urgent need they would be seeking to address, or which major benefits would attract them
- If they will visit your physical location, explain how many of this demographic is located in your market area
- Detail their primary concern or attraction, when purchasing your products or services: (Price? Quality? Ease of use? Unique solution? Other? __________ )
- Detail purchase cycle. (Daily? Weekly? Monthly? One time? Other? __________ )
- Detail any season patterns likely to affect your sales, either positively or negatively How much (in dollars and/or units) would a typical customer invest in per purchase visit?
- How likely is your target audience to become aware of your new business organically, without promotion?
- How will you make sure your customers hear about your products or services?
(Newspapers, radio, TV, affiliate program, word of mouth, distributors, agents, other _________)
- Sketch out your promotion budget, paying particular attention to expenditure vs. return on-investment (ROI). (Remember that these are projections, and don’t get too nervous being exact.)
*Total all of the above and also include your one-time startup costs in your cash flow projection. Summary Finish off by summarizing your business and where you see it in 2-5 years.
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