Preparing for an Interview, Podcast, TV, etc. Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. You are showing success in preparing for a media event, and this is great for your brand. Now is the … [Read more...]
First Media Kit
The Basics and Essentials of Your First Media Kit A media kit is a page on your website where you include all the information that a media representative may want to know about your brand and company. They use it to research information for their story and press release coverage. They also use the information and resources … [Read more...]
Manage the Media, how to manage Press Releases
Press Release Distribution Checklist: You’ve put together the perfect PR content for your brand and you’re ready to make it public. Getting it into the right hands is the next step. It’s all about engaging your audience. Because you’re probably going to want to leverage several channels, it’s helpful to have a press … [Read more...]
Press Release Format, Instructions and Tips
It is no easy task getting the message, topic, goal, and terminology ready - but that is all just prep work for finalizing your press release format. Once we have the basics covered, we have completed our brainstorming (here if you missed) it's time to structure our press release. There are really an unlimited number of … [Read more...]
