A .com domain name can be important to a business for a number of reasons. Here are a few reasons why your business needs a .com domain: Professionalism: A .com name can give your business an air of professionalism and credibility. This can be particularly important if you are trying to attract customers or clients … [Read more...]
The Power of Story-Telling Triggers
The Power of Story-Telling Triggers After looking at the three types of marketing stories yesterday, I asked you to run through the stories you want to use and establish what kind of stories they are. How did that exercise go? I hope it went well and that you were able to determine what you want to achieve with each … [Read more...]
Story-Telling Styles that Work
Top Story-Telling Styles that Work Earlier we discussed how story-telling styles that can help unite your brand with your audience and bring new perspective to an audience that has likely seen it all. I asked you to take a step back and analyze your business so that you could begin to identify a story-telling styles … [Read more...]
Find your Storytelling Voice
How to Find your Storytelling Voice Have you ever used story-telling to launch a product, sell a service or simply connect with your core audience? If not, you're overlooking one of the easiest ways to position yourself as an authority in your market. Why? Because carefully crafted story-telling is at the heart of … [Read more...]
