Participant Engagement and Social Media,
I write about the importance of the right domain name for your business quite a bit, because it's such an important part of a marketing plan. Let's look at the engagement and social marketing relationship between them.
Social media marketing can help brands create hype around their products and lure traffic to their website so there’s no reason to not get involved with such platforms. After all, accounts are free to create and some premium features such as sponsored ads can increase brand awareness. But it is imperative that there be a domain name first because it plays a huge role in governing social media marketing.
Branding Social Media Presence
Having a presence on participant engagement and social media platforms like Twitter or Facebook usually means that the web address of the account is specific to the forum and not the brand. Since these URLs are really long and sometimes look like a jumble to the layman’s eye, they aren’t very memorable. This makes it difficult to market the brand among social media users. The solution is to use your brand’s domain name for web addresses of social media accounts. Termed as redirecting, it provides social media users with an address to your brand’s social media account which is easier to remember.
Reinforcing Your Brand Through Social Media Marketing
Choosing a domain name that contains your brand or brandable terms at least, will help in marketing your brand to social media followers. People can recognize brands immediately and search engines like them too. This is why having a ‘brandable’ domain name will help participant engagement and social media users recognize your brand whenever they see a link to any page or platform. Having a single domain name across various platforms also builds a user’s trust in a brand, especially in the case of skeptical customers who are wary of unreliable social media accounts. Moreover, linking your brand’s website to all its respective social media pages becomes much easier through a single, brand-worthy domain name.
Secures Your Brand
It’s essential that you try to secure your brand’s online presence by making the domain name exclusive to the brand’s participant engagement and social media accounts. Creating a unique domain name is the first step, but ensuring that social media users link it to your brand is instrumental in maintaining user activity on a brands channels and pages. It’s understandable to not require an active presence across platforms yet, but at the very least you should secure your brand’s account names and handles on different networks so you needn’t face the disappointment when someone has already used them. Not only does it make the process to start marketing on social media platforms much easier, but users can also find your brand on them because using a variant of an account name makes it harder to find an account and even a single character can make a difference.
Promote Your Brand
Since domain names are usually kept crisp and concise, it’s becoming clearer that adopting them for participant engagement and social media accounts would be a viable strategy. This is because they’re less messy and don’t contain random characters, which makes marketing through social media much easier. You can achieve this not only through statuses and tweets, but various other mediums such as hashtags, images, podcasts, and videos as well. Taking such an initiative lets the industry know that you’re a worthy asset and that you’re taking the necessary steps to ensuring your brand’s future is a good one.
Ensure Legitimacy and Authority
Moving past generic and exact match domain names is recommended, but what good will it do to have a unique one if you don’t incorporate it into your brand’s social media accounts. Larger names in the industry all take this step and their social media pages with customized domain names are proof to users of their legitimacy. Employing this strategy send out an implied message that determines your authority in the field and this opportunity is not something that can be missed.
Increase Traffic To Your Website
If your brands are one of those which gain more traction towards their social media accounts for their inspirational posts or hilarious tweets then you’re not alone. It’s a common occurrence for brand channels and accounts to get more attention than their website and it’s equally common for brands to use it to their advantage. When your brand’s social media accounts all share the same domain name, then it becomes easier to use them as a medium to lure traffic to towards the website. Linking website content through social media pages that have easy to remember domain names are highly effective.
Higher Ranks in Search Engine Result Pages
As mentioned above, a good social media following because of a memorable and brandable domain name could increase traffic o the brand’s website, if done correctly. Of course, this gives your brand leverage to rank higher on Google’s result pages when people search for items that are specific to your content or products. However, it is required that the content on your website be equally as appealing as your brand’s social media engagement. This is because search engines don’t count clickbait as actual traffic but rather more authentic visitors that are drawn towards well-produced content. If you’re wondering, content that is regarded as engaging no longer has to be stuffed with keywords, but rather intelligently written.
Customers Have More Access
It’s important to increase your brand’s customer base beyond borders and although this may take more time, there’s no denying that it is worth it. Having a loyal customer base can be used to your brand’s advantage and having your brand’s name on social media platforms help with word-of-mouth marketing that is highly valuable. Users can easily link your brand’s website to others through an easy to remember brand name that will boost participant engagement and social media marketing.