Search Engine Optimization, it's Complicated. Let's look at how does your domain name affect your SEO
Branding, Search Engine Optimization, Marketing Basics, & Yes we will look at how does your domain name affect your SEO.
Because there are so many moving parts to search engine optimization and constant changes, managing your branding can feel overwhelming. Confusing messaging about the branding dos, donts, how does your domain name affect your SEO, dont make it any easier. Keyword research is a skill that takes a lot of work to master, it's precise, and it's time consuming...
And, we just started as search engine optimization covers a lot more than just choosing the right keywords.
That's where most tend to get frustrated, unfortunately.
Does Your Domain Name Impact SEO? Search Engine Optimization Overview:
Let's cover a few Search Engine Optimization basics:
Keywords, optimized content, site design, and organic search results are all parts in successful search engine optimization.
SEO includes the use of social media, content marketing, PPC (Pay-Per-Click Advertising) on search engines and on social media, lead generation, conversion optimization, etc.. Understanding keywords role in consumer search, "type in" / "exact match" search, & you will be able to better see how does your domain name affect your SEO. That is one of the many keys, and there are many.
Local Search Engine Optimization, which is still often overlooked.
Whoever or whatever type of business you are, never forget you are local somewhere. It's important that when you are searched for - what is found includes:
1. Positive Reviews, generating positive reviews is an important factor in local search.
2. Business Listings, make sure that you are easily found in all relevant searches on and offline.
3. Citations – Get your name mentioned, sometimes with a link to your website, on authority sites.
We have barely scratched the
surface search engine optimization.
There is only so much information I can absorb with out seeing how it actually works and getting familiar with the basic tools. So this is a good spot to stop the main vein of this post and call out some SEO tools to let you have a chance to get familiar with them.
Below you will find the primary Google Analytics tools. That's a good start and tools that are essential to understanding search engine optimization, effective keyword research, and your understanding of the #s produced, Why/what analytics matter to your business, and let you start to see the WWW through the eyes of an algorithm.
To start with Google Analytics; review, read the search engine optimization documentation, and get your accounts set up:
There are lots of tools and options out there to choose from, take your time and find what works best for you.
We recommend Google's tools because they comprehensive and are free (mostly). To someone new to SEO they are a great start as they are very well documented and support is available everywhere.
Learn as much as you can, even if you don't think you may put it to active use. This knowledge can save you a fortune over time. Working within an SEO black box of expenses that are not easily understood - is a big red flag.
Getting familiar with the Google tools is really important, otherwise you will be completely reliant on others. You need to know whats working and where to point your marketing dollars.
- SEO Strategy: Plan Development
- Keyword Strategy: research , optimization, linking, placement (look out for your own pages competing against each-other in search results.).
- Page and Post Structure:
- Technical SEO & Internal linking.
- & so much more...if you haven't looked you will be amazed at what Google collects about your visitors.