Successful Brand Building includes: Vision, Planing, Creativity, Talented Design, & Delivery to the “right” Audience.
Don’t get tricked into a sense of “they will all like it, because I do”. It may initially seem easy to come up with a concept & brand building message that creates that viral vibe & is immediately recognized & loved by all. We all find out it really isn’t easy & that’s why the branding professionals are so valuable.
Let’s look at How Professional Brand Building & Marketing Agencies do it.
Here is the (quick video) overview of the Brand Building Video Course.
Recognize (early on) how much of an impact your brand building strategy plays in the success or failure of your venture.
A great way to to think about this is as a consumer. Picture the email, online, mobile, etc. messaging you “process” every day & what you delete or ignore. If you are like me, it’s many everyday & pretty easy to know what to ignore with a glance.
How do you make sure your messages don’t become someone else’s junk mail? What kind of websites would you visit, do you look at the .com, https?, & so on.
Your brand & messaging must not be thought of in-terms of only attracting visitors to your business. What is important to your audience & will attract the “right kind” of visitors – likely & potential customers? Does your marketing help in targeting the right people & setting the stage for their visit, establishing for the customer the value in a long term relationship with your brand, comfortable buying mindset, & trust.
Brand Building is much more than choosing a business name, picking a generic logo, or just part of your marketing team’s job.
Effective marketing is built on the foundation of your brand strategy, it play a far larger & more critical role than you may (initially) think.
- Do visitors (investors, partners, etc.) instantly connect you as an authority site, resource & trustworthy?
- How do you make it easy for customers to find your brand? Drive traffic & being found organically? Ensure & maintain your brand, messaging, & materials, Ensure trusted instantly when your brand is visited & never losing customers because they won’t click on your site?
- Spending thousands of dollars on, SEO, social, design (web & print) & advertising – without a formal brand building strategy – isn’t cost effective or sustainable & your money will just go to waste.
- Think about business (big & small)that you know exactly who they are and what they offer just through their branding.
- A simple image/logo/slogan & you able to relate it with services, products, a person, or companies reputation; as they know how to capture people’s attention.
- How do they do it? They know how to drive visits, attention & have mastered how to create the right brand & messaging.
There is actual brand building process, that professionals use, and you will learn about it in this video course.
If you didn’t check out the video above, you can see it here or just join & get access to the full video training + all member only Guides, eBooks, Templates, + updates.
Join & get your (private) link to the full video course
This brand building video course dives into developing and boosting brand recognition, messaging, & authority.
This step-by-step program is designed to capture the right attention, drive the right traffic, & delivering a clear message, a mindset of trust your and that you are the solution to their problem. That’s the bottom line
- Introduction to Branding Blueprint Conversions
- In the first video we will do a quick overview of each videos, so you know exactly what to expect, & make it easier to plan for a absorb the amazing content lined up
- Personal Branding vs. Company Branding
- Learn & understand what makes personal branding is different from company branding & how it applies to you. Which route will you go? For more about personal branding, check out this article by Neil Patel: Personal Branding: How to Go from Zero to Hero in No Time
- Invoke Emotions
- To get people to have the right mindset, you will need to set the mood by invoking the right emotions. In this video, you will figure out how you can create a brand that will invoke the exact emotions you want your customers to express. A great article, by Entrepreneur, looks at types of emotional marketing.
- Name Creation
- This is a great section as many of the common & most confusing topics are covered here. You will learn techniques on how to create names for your brand in this video.
- Color Psychology
- Creating a brand involves much more than simply choosing a business or product name. Color plays a profound role in your brand message & it’s important you understand how. Let’s look at how to use color to invoke different emotions.
- Company Colors
- Model successful businesses & examine their brand strategy. In this section we compare and contrast just how color creates a unique branding image & message, for these (successful) brands.
- Color Themes
- Now that you have chosen your brand’s color, it’s time to think of what other colors or images would go well with it as we develop your brand theme. In this video we will take a look at common color themes that work great together.
- Custom Logo Creation
- We have figured out the color scheme & have a design in mind, so it’s time to get a logo created. In this video we walk through options on where (or who), as well as how we can get professional logos designed.
- Custom Mascot Creation
- Apart from your brand name and logo, one more essential step is to find a mascot that fits your brand. In this particular video, you will learn how to find a mascot to represent your brand.
A true brand building program for those want to learn the right way to create an attention grabbing Brand.
This is a course designed to introduce & equip us with brand building tools & strategies needed to drive success. Usable, real life, actionable, & tactical tips that will help build a successful brand.
Join & get your (private) link to the full video course