Post Media Event Follow Up Post Media Event Follow Up: The Interview Checklist: You’re done with the interview and exhale a sigh of relief. It went well and now you can relax, right? We’ll you can relax for a few minutes and then there are steps that you’ll want to take as part of your post media event follow up. … [Read more...]
Preparing for a Media Event, Podcast , or Interview
Preparing for an Interview, Podcast, TV, etc. Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. You are showing success in preparing for a media event, and this is great for your brand. Now is the … [Read more...]
First Media Kit
The Basics and Essentials of Your First Media Kit A media kit is a page on your website where you include all the information that a media representative may want to know about your brand and company. They use it to research information for their story and press release coverage. They also use the information and resources … [Read more...]
Manage the Media, how to manage Press Releases
Press Release Distribution Checklist: You’ve put together the perfect PR content for your brand and you’re ready to make it public. Getting it into the right hands is the next step. It’s all about engaging your audience. Because you’re probably going to want to leverage several channels, it’s helpful to have a press … [Read more...]
Press Release Format, Instructions and Tips
It is no easy task getting the message, topic, goal, and terminology ready - but that is all just prep work for finalizing your press release format. Once we have the basics covered, we have completed our brainstorming (here if you missed) it's time to structure our press release. There are really an unlimited number of … [Read more...]
Press Release Brainstorming, Make it Great.
Press Release Brainstorming Getting ready to for a press release is an exciting but hectic event, have a press release Brainstorming plan is place is a great idea. Let's take a look at some ides. Writing and distributing a press release is an effective way to generate awareness, traffic, and profits for your business. … [Read more...]
Choosing your Freelancer: Evaluation Template & Feedback
Evaluation Template & Applicant Feedback: Making a choice, final decision, and picking a freelancer to work on your brand's project, was what this whole series has been about - But- we want to also emphasize the importance of formally evaluating and providing feedback to the freelancers that "competed" for the … [Read more...]
Outsourcing: Project Specification Templates
The first major outsourcing step is complete, and you have identified someone to bring on to your team, it's time to review project specification templates, documentation, & communication. Many people run into confusion when it comes to defining the project, documenting, and gaining agreement. Remember freelancers … [Read more...]
Freelancer Interview Questions: Make sure there is a “Fit”
It's time for a decision and it is key to ask the correct questions. Lay to rest any open items or concerns, it time to prepare freelancer interview questions: When it come to outsourcing work for your brand there are 3 major steps we cover: Clearly define the requirements - ( next post: Project Specification) … [Read more...]
Outsource Templates : The Job
Project Description Outsource Templates & Scripts Quite a few people emailed questions and explained some of the frustrations they had with outsourcing. Primarily from those looking to source their first project. It can never be emphasized enough: Managing your Brand and how it is viewed in all mediums should be a top … [Read more...]
