Why Generic Top Level Domains (GLTDs) are important, specifically in terms of Search Ranking, SEO, & Target Market Engagement / Reach. To expand the level of detail & info currently available in our Domain Name Dictionary, we are going to expand this project & dig into specific terminology and offer "real … [Read more...]
Customer Psychology & Sales Techniques
Develop a deep understanding of buyer mindset & apply sales techniques that; Use sales psychology to uncover the true needs of the customer. learning, growing, and acquiring new client engagement skills, branding/brand reputation, & sales techniques. Mastering the psychology of sales requires thinking … [Read more...]
Old School Methods Still Work, Let’s Look at Post Card Marketing
With our focus online, email, txt, & SEO, we forget to look at the "tried & true" marketing methods, like Post Card Marketing. Post cards are great place to start because it's been proven to work over a very long time, it's familiar to consumers, & can be cost effective. Post card marketing campaigns are … [Read more...]
How to Choose a Domain Name
How to choose a Domain Name that Drives Marketing Efforts, ROI, & Supports Your Business Goals. Great, straight forward, beginners overview: Why choosing a Domain Name (the Right Domain Name) matters & the effect it has on your business. Choice of Domain Name may be a Brand's most important investment … [Read more...]
Your Branding Action Plan, How to Stay On Task.
Establishing your branding action plan is a huge & critical step but, keeping your plan in motion (on plan & on task) is now the priority. One the most difficult things to overcome in Branding, Customer Engagement, & Domains is - the wealth & overload of information available. It is very easy to pick up a … [Read more...]
Brand Marketing Outsource & Freelancing
Brand Marketing Outsource & Support Planning Everything is on track, as planned, & suddenly realize that you need help & need it quick: Initially you will manage, if you're staying focused and avoiding the distraction, you'll be surprised at just how much you can accomplish on your own. Once the " big … [Read more...]
Successful Branding Tips, What is the most important?
Consistent Efforts Payoff & is Key to Successful Branding So far in this series we have discussed: make a business branding plan, take action, stay focused and stick to your plan, and finally, avoid distractions. And, if those are the only keys you follow, you will see some results, they are all successful branding … [Read more...]
Brand Engagement is the Key to Success
If there is 1 overall concept that leads to successful brand engagement, impact & marketing... Define your plan, don't lose focus, Planning is Key, Work Your Plan! NOTE. This is very important & something to keep in mind. The majority of branding, marketing, & advertising failures can likely be traced back to … [Read more...]
Personal Branding Action Plan Essential Steps to Success
It All Starts With an Idea & Your Personal Branding Action Plan Successful Brands start with an engagement plan (+founder's personal branding action plan), providing obvious direction, & actionable brand development items. This is part 2 in a 7 series brand discussion: See Part 1 , Essentials of Startup Branding … [Read more...]
The Essentials of Startup Branding Strategy
You need a written Startup Branding Strategy & Business Plan. Call it a path, direction, business plan, or whatever works for you. The key is that you startup branding strategy plan has to be formal and structured in a way that allows for easy ID of business gaps and needs. Where do you start if you haven't defined … [Read more...]
